Are you in business to make money or to raise it?
For aspiring entrepreneurs, the answer is often a little of both. But many fall on tough times because they strike a poor balance between these two critical functions. Mind the store without corralling enough capital, and you could go broke; spend every day wooing investors, and the store falls apart.
All else being equal, it is much easier to raise money for expansion than it is to fund a new venture from scratch. The key question: how to get from the start-up phase to the expansion stage with enough capital to spare?
This article originally appeared on Forbes.com.