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Dan Cohen: CNS/Breathe Right

Dan Cohen, the founder and builder of CNS/Breathe Right®, has opened his latest venture, BodySound, at one of the premier shopping malls in Minneapolis to test his latest product, which is a luxurious combination of home theater and chair that incorporates sound vibration to soothe the body.

Why? Because Cohen believes that market research should be real and that the best data is from customers who pay real money.

Cohen has always had an independent streak. After finishing his medical studies at Temple Medical School, he came to the University of Minnesota to become a certified neurologist. But he never practiced as a physician or a neurologist. He was more interested in research and developing new products.

He started his first company with a colleague with a total investment of $25,000. This company, CNS, morphed into CNS/Breathe Right, which he sold for over $500 million.

This is how he did it.

This introduction is excerpted from Bootstrap to Billions: Proven Rules from Entrepreneurs who Built Great Companies from Scratch by Dr. Dileep Rao. Copying or reproduction in any format or medium without the prior express, written consent of the author is strictly prohibited.

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