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Guy Schoenecker: BI

Guy Schoenecker was raised in the small town of Eden Valley, Minn. His parents were in the plumbing, heating, and wiring business. After World War II, they had to be creative to survive in a small community, so they expanded their services by studying mortuary science and eventually opened and operated three funeral homes.

As a teenager, Schoenecker helped his parents with their businesses and grew and sold vegetables on the side. He learned the importance of customer service in that small town, where “everyone knows everyone.”

After high school, he enrolled at, and duly graduated from, the College of St. Thomas and went on to receive his law degree from the University of Minnesota Law School. To pay his way through school, Schoenecker built a thriving business selling diamonds and furniture to veterans returning to campus after World War II.

After graduating, Schoenecker built on the success of his businesses, with the founding of his company Business Builders. From there he built a $500 million giant.

This is how he did it.

This introduction is excerpted from Bootstrap to Billions: Proven Rules from Entrepreneurs who Built Great Companies from Scratch by Dr. Dileep Rao. Copying or reproduction in any format or medium without the prior express, written consent of the author is strictly prohibited.

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