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The Small-Business Balancing Act

Business StrategyIt’s hard to keep an eye on operations while trying to raise capital. Here’s how to strike the right balance.

Are you in business to make money or to raise it?

For aspiring entrepreneurs, the answer is often a little of both. But many fall on tough times because they strike a poor balance between these two critical functions. Mind the store without corralling enough capital, and you could go broke; spend every day wooing investors, and the store falls apart.

All else being equal, it is much easier to raise money for expansion than it is to fund a new venture from scratch. The key question: how to get from the start-up phase to the expansion stage with enough capital to spare?

This article originally appeared on Forbes.com.

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